joélle

my first interaction with fashion was when i was a teenager.
as a teenager i was heavily into sports, until i started to become more into a woman and the fascination for the craft grew.
I WENT ON TO STUDY BA FASHION PROMOTION AT RAVENSBOURNE, WHERE I WAS TAUGHT HOW TO BUILD A BRAND. FROM GROWING ON TECHNICAL AND PRACTICAL SKILLS, I SETTLED ON BUILDING ON MY SKILLS AS A STYLIST.

i WENT ON TO INTERN UNDER CELEBRITY STYLISTS AND CREATIVE DIRECT MY OWN SHOOTS WITH OTHERS IN THE INDUSTRY.
AFTER MUCH EFFORTS, I STOPPED AFTER FEELING STAGNANT AND WENT ON TO PURSUE DESIGN, WHICH LED TO THE CREATION OF JOÉLLE.

JOÉLLE IS A READY TO WEAR WOMENSWEAR BRAND THAT FOCUSES ON CREATING PIECES THAT ARE TIMELESS AND SUSTAINABLE.
IT WAS IMPORTANT FOR MYSELF TO START JOÉLLE SUSTAINABLY AS FASHION ALREADY CONTRIBUTES MASSIVELY TO THE ENVIRONMENTAL CRISIS AND I DID NOT WANT JOÉLLE TO ENTER THE MARKET THAT WAY.

SINCE LAUNCHING JOÉLLE HAS BEEN SPOTTED ON CELEBRITIES SUCH AS RYAN DESTINY. FROM STARTING IN AUGUST 2022, WE HAVE BEEN LUCKY ENOUGH TO GRADUALLY BUILD AN AUDIENCE DOMESTICALLY AND INTERNATIONALLY.