FERA

Grey Sheep

fera_jewellery

Location

birmingham / United Kingdom

University

birmingham school of jewellery

Graduation year

2014

Main Manufacturing Countries

England

Contact

FERA Jewellery is the creation of Jo Gordon, and was born out of a fascination for the alchemical properties of metal and gemstones, intrigue for the magic, the rituals and the mythology in many cultures.

Having studied traditional jewellery making techniques at the renowned School of jewellery, Jo launched FERA in 2014 and leads something of a nomadic lifestyle through her passion for travel and foreign cultures. This global wandering has greatly influenced her work, whether it be when scouring a Moroccan bazaar, sunset surfing in front of a Hindu temple or bartering over precious stones in Sri Lanka. She is greatly interested in esoteric concepts and beliefs about the metaphysical world; the beauty of natures creations, ancient spiritualism and the search for a deeper connection

A hand crafted FERA piece is a modern day talisman; an artistic expression of the mystical in our everyday lives. Full of powerful symbolism that makes a bold fashion statement within the world of fashion accessories.

Sustainability is of key importance at FERA, and a percentage of each sale is donated to environmental charities

Latest Collection

ANIMII

ANIMII pays homage to the Tuareg, a nomadic desert tribe who wander the Sahara, whose beautiful and distinctive jewellery was discovered on travels through Morocco whilst hunting in the local bazaar for treasures

Often called ‘the blue people” because their traditional robes once stained their skin blue, the Tuareg revere jewellery within their culture for its protective powers against evil spirits that reside in their desert landscape. For them silver is the metal of the prophet and metalsmiths are like Gods

The ANIMII collection is full of symbolism, and inspired by esoteric concepts about the spirit world. Cow bone is hand carved into gemstone like shapes, creating a beautiful and sustainable treasure from something that would usually be discarded. Sustainability is in keeping with the FERA ethos of preserving the planet however best we can