Growing up on a small rural farm North West of London, Sophie has always been inspired by her surroundings, and moving to New York triggered the inspiration for her collection "So New York." The cool and edgy t-shirts and accessories have bold graphic logos such as "So New York" and "So Brooklyn." The images taken by herself, capture real New York people in real New York locations, which ultimately is what the brand is about. All of the collection was hand printed locally in Queens, New York.