Cheryl attributes her long time fascination with Shakespeare's Juliet as the inspiration for this collection. She explains, “I am particularly captivated by her character – feisty yet innocent and strong yet fragile. In a world where feminine beauty seems so often entwined with overt sexuality and over confidence, I see in Juliet a true, natural and vulnerable beauty. It was my intention to create a non trend led collection with a sense of drama and an air of innocence, femininity and an element of quirkiness”.