This year PICHULIK marks its 10th birthday, a significant milestone, calling for reflection and clarity. With the launch of the OUSIA S1 2023 Collection, we immerse ourselves in the essential nature of the brand, using our design language to distill and embody what we stand for. Ousia is a philosophical and theological term, originally used in ancient Greek philosophy to express the essence, true being or substance of a thing. In OUSIA S1 23, materials are stripped down to their most basic form, juxtaposing raw rope, semi - precious stones, cast brass and cotton thread.