HYPER-FLORALIS S/S 2014 - CAMPAIGN

HYPER-FLORALIS S/S 2014 - CAMPAIGN

Lucilla Gray’s Graduation collection, HYPER-FLORALIS questions the relationship between reality and representation through the use of vibrant digital textile prints, transporting the viewer into a digital realm with a pastiche for the natural. Saturated colours and electric hues enhance botanical representations to create a simulated Hyper-Environment, consuming the wearer and the physical form.