Who consumes, „wears“ responsibility.
The first line „Is(s) mir Wurst“, which means „eat sausage“ as well as „I don’t care“, and the second collection „Kopyright“ are both clever ironic ambivalent puns that openly criticize mass consumption. Just as skilled „Is(s) mir Wurst“ denounces the socities’ opulent, careless consumption of meat. As source of inspiration served the vegan designers’ native Eastern German provincial butcher, whose meat products she literally scanned and subsequently printed onto her fabrics.
Photography: Anna Tiessen