The breakfast club is inspired by the disharmony and everyday struggles that my muse Blondey McCoy has expressed in his artwork. It is a safe space where you can discuss anything with the aim of meaningful conversation. The conversation needs to inspire action and change. More and more men admit to having mental health issues and depression and sometimes an understating conversation is all it takes to help someone. Therefore, KEO has created a range of empowering pineapple fibre jackets and upcycled shirts, using end of rool fabrics - sweatshirts and trousers.