PRIMITIVES is the ongoing growing collection from Ivan Pettersson. Each piece has been crafted with focus on structure and surface, to create which Ivan has personally penned “Wearable Architecture”. Strongly influenced by Scandinavian design, PRIMITIVES is the expression of Pettersson’s own beliefs and aesthetics that design needn’t be complex to be beautiful. It consists of rings and pendants and will soon extend to earrings, bracelets and extravagant pieces.