The concept of The Label. XX(X)Ist Century. Memories from the future collection represents my own artistic vision related to the tendecy of the consuming society of our times, of accentuated consumerism, the moment in wich we live to consume, we don’t consume to live.
The artistic vision regarding this concept is formed around the idea of the label as a symbol, speculating the future with the help of the present. And so, the image of the consuming indvidual who is agressively subjected to the general tendency of social consumerism.