FALL 2009 - THE NEW DEAL

FALL 2009 - THE NEW DEAL

IN THIS SEASON, WE GATHER BECAUSE WE HAVE CHOSEN UNDERSTATEMENT OVER POMPOSITY, UNITY OF PURPOSE OVER GLITZ AND GLAM. SCALING DOWN OUR ÜBER-DIMENSIONAL LIFESTYLE AND REPLACE IT WITH A NEW KIND OF MODESTY, IN CLOTH AND IN SHAPE. REDUCTION TILL THE ESSENCE OF DESIGN AND FUNCTION SOLVES IN GRAPHICAL SILHOUETTES. THE CREATION OF A DETAIL OUT OF IT’S ABSENCE. NO MORE RHINESTONES WILL BLIND OUR EYE FOR THE ELEGANCE OF LESS, AS WE DRESS TO IMPRESS, PICK OURSELVES UP, DUST OURSELVES OFF THE SUPERFLUOUS, AND EMPHASIZE ON LUXURY PROVIDED BY THE MATERIAL ITSELF.