THE 28TH ROSE

THE 28TH ROSE is a contemporary Australian fashion brand dedicated to timeless classic, empowered femininity and effortless elegance.

Established in 2021 by Imperial College London graduate Jenny Guo and her team, the brand gained a high profile in Australia’s leading fashion publications such as WHO Magazine, with its collections being worn by most popular Australian influencers including Sienna Espie and Karina Enever. Our collections can also be found in renowned fashion stores around the world.

Focusing on distinctive design elements, our range features the key foundations for a timeless and elegant wardrobe. From classic denim staples to elevated knitwear essentials, each one is perfect for going from morning brunch to date night. At the core of our collection is a commitment to quality, with luxe materials ensuring comfort and durability. Using signature modern tailoring and feminine silhouettes, we aim to make dressing feel elegant and effortless, no matter the mood or moment.